In January 2012 Trigger Communications repositioned their brand to expand awareness of their services outside of the event market. Glyph Studio became the new name taking reference from typography whilst also referring to the digital side of the company through the commonly known 'Glyphs' window in DTP software.
A customised symbol taken from the letter 'G' creates the logo whilst a purely typographic alternative adds a dynamic to the brand. Simplicity and functionality are the main principles inspired by Swiss modernist graphic design. The colour red is carried over from the previous corporate colours. The use of typographic glyphs is carried through marketing materials both online and for print. A series of posters were also created for internal communications.